The Human Touch
To me, UX Writing is the human touch in online products. I work at the intersection of design, brand, and copy. I use research to develop the voice and tone guidelines of products and ensure all microcopy is conversational and a reflection of brand values.
I have six years of experience in content creation, have worked with cross-functional teams, and enjoy engaging with products across their lifecycle.
The Context: fINEQUITY, a credit education organization, came to us looking to move their curriculum online and energize their users, formerly incarcerated people, to build their credit.
The Problem: How to motivate users to engage in credit education and building.
- Discover how formerly incarcerated individuals perceive credit.
- Design an educational platform for credit building that considers the unique needs of its users.
- Write engaging and user-centric microcopy that motivates users to engage in credit education.
A Website Analysis
The Brooklyn Museum
The Context: The Brooklyn museum is a hub for cultural events in NYC. With over 500,000 visitors per year viewing the museums 1.5 million artifacts and event’s rotisserie, does the website support user goals?
The Problem: Online users have difficulty purchasing tickets and finding events and artifacts that interest them.
A Native App
The Context: Avid readers are always looking for their next book, but how do they find it? People use multiple platforms across multiple devices to confirm their next book will meet their needs.
The Problem: Avid readers need a way to find trusted book recommendations because current search methods are inefficient.
General Assembly: Global Outcomes Site
A Redesign for GA’s Outcomes Site focusing on navigation microcopy and a language style guide
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