Client Objective

fINEQUITY came to us looking for a solution to help energise previously incarcerated people to build their credit.

Proposed Challenge

  • Develop mobile first wireframes that provide a joyous experience for existing users.
  • Confirm that the perceived problem space is that “Users don’t user mobile apps consistently and need an enjoyable way to learn and build credit.

An Overview

Where do readers connect? How do they find each other? Where can they find trusted book recommendations from like-minded readers.

The Challenge

  • Create a produce that connects like minded readers.
  • Build a community of readers to facilitate trusted book recommendations between connections.

Website Analysis

The Brooklyn Museum

The Challenge:

Determine if the Brooklyn Museum’s website met the needs and goals of its users.


  • Qualifying Survey
  • Usability Test & Report
  • Open Card Sort
  • Original and Modified site Map
  • Task Flow
  • Heuristic Evaluation

Coming Soon

General Assembly: Global Outcomes Site

A Web Re-design focused on labelling, information architecture and implementation of a style guide

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