A CLIENT PROJECT
fINEQUITY
Client Objective
fINEQUITY came to us looking for a solution to help energise previously incarcerated people to build their credit.
Proposed Challenge
- Develop mobile first wireframes that provide a joyous experience for existing users.
- Confirm that the perceived problem space is that “Users don’t user mobile apps consistently and need an enjoyable way to learn and build credit.
The Problem Space
Over 19,000 people in NY’s prison system are serving at least a ten-year sentence. A person who hasn’t used credit in the past seven years has invisible or stale credit.
A PASSION PROJECT
Bind

An Overview
Where do readers connect? How do they find each other? Where can they find trusted book recommendations from like-minded readers.
The Challenge
- Create a produce that connects like minded readers.
- Build a community of readers to facilitate trusted book recommendations between connections.
Website Analysis
The Brooklyn Museum
Deliverables
- Qualifying Survey
- Usability Test & Report
- Open Card Sort
- Original and Modified site Map
- Task Flow
- Heuristic Evaluation

My Research Visualized
The Users

The Raw Data

The Synthesis

The Problem
The users need a way to……………