Portfolio

A CLIENT PROJECT

fINEQUITY

Client Objective

fINEQUITY came to us looking for a solution to help energise previously incarcerated people to build their credit.

Proposed Challenge

  • Develop mobile first wireframes that provide a joyous experience for existing users.
  • Confirm that the perceived problem space is that “Users don’t user mobile apps consistently and need an enjoyable way to learn and build credit.

The Problem Space

Over 19,000 people in NY’s prison system are serving at least a ten-year sentence. A person who hasn’t used credit in the past seven years has invisible or stale credit.

An Overview

Where do readers connect? How do they find each other? Where can they find trusted book recommendations from like-minded readers.

The Challenge

  • Create a produce that connects like minded readers.
  • Build a community of readers to facilitate trusted book recommendations between connections.

Website Analysis

The Brooklyn Museum

Deliverables

  • Qualifying Survey
  • Usability Test & Report
  • Open Card Sort
  • Original and Modified site Map
  • Task Flow
  • Heuristic Evaluation


My Research Visualized

The Users

The Raw Data

The Synthesis

The Problem

The users need a way to……………

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