People watching is my favorite hobby
The “why” of behavior excites me.
When writing product microcopy, I prioritize user research and consider the whole ecosystem, not just the moment of interaction. As a UX Writer, I see my self as the tour guide of any product experience. I use conversational language that embodies brand values to encourage users to achieve their goals efficiently and with a touch of delight.
I have a Masters in Creative Writing and completed a UX Design Immersive Bootcamp at General Assembly. I have worked in e-learning for the last two years and have aligned myself with educational products. Before UX, I worked as an editor and copywriter for 6 years and an Occupational Therapist for eight years. Human behavour intrigues me and solving problems is a reflex that is honed by almost a decade as a human centered professional.
- I love a round table of ideas
- User first, brand second
- Teamwork is my favorite work
- I am a lifelong learner
The Out of Office
- I go fishing to relax
- I sailed from Australia to Burma
- I surf in summer and snowboard in winter
- I performed spoken word poetry around NYC
User first design with a strong process of research, synthesis and a solution.
User interviews, affinity mapping, persona building, identifying user problems
Website, prototype, and produce usability testing to underpin recommendations
Adhered to Nielsen Heuristics to determine if the product/site aligns with UX principles
I write and standardize microcopy that’s aligned with brand values
Writing copy that empowers users to engage with the product
Rapid building of mi-fi wireframes for usability tests before moving into hi-fi prototype.
Design strategy based on competitive analysis and UX principles