People watching is my favorite hobby
- I love a round table of ideas
- User first, brand second
- Teamwork is my favorite work
- I am a lifelong learner
The Out of Office
- I go fishing to relax
- I sailed from Australia to Burma
- I surf in summer and snowboard in winter
- I performed spoken word poetry around NYC
UX and ME
The “why” of behavior excites me.
I consider the whole ecosystem, not just the moment of interaction. Before UX, I worked as a editor and copywriter for two years and an Occupational Therapist for eight years. Human behavour intrigues me and solving problems is a reflex that is honed by almost a decade as a human centered professional.
A Masters in Creative Writing gave me the skills and confidence to tell stories focused on realistic human interactions and emotions.
User first design with a strong process of research, synthesis and a solution.
User interviews, affinity mapping, persona building, identifying user problems
Website, prototype, and produce usability testing to underpin recommendations
Adhered to Nielsen Heuristics to determine if the product/site aligns with UX principles
Designs for mobile-first that is responsive across major breakpoints.
Writing copy that empowers users to engage with the product
Rapid building of mi-fi wireframes for usability tests before moving into hi-fi prototype.
Design strategy based on competitive analysis and UX principles